IVORIAN sports lifestyle brand Flexx on Thursday announced a partnership with FIBA Africa for this year’s Regional Youth Camp (21-24 October) in Abidjan, Côte d’Ivoire.
The camp, a collaboration between FIBA Africa and the NBA, is ongoing in Abidjan, with 40 teenage boys from 20 countries learning from some of the most experienced coaches: Joe Toumou, who works for the Dallas Mavericks and Cameroon coach Alfred Aboya, who also serves as an assistant coach at the University of Kentucky.
Flexx has made inroads in the sports lifestyle business by partnering with the BAL to design stylish team lifestyle outfits, and recently secured a deal with league MVP Craig Randall II to endorse the brand.
They are also the technical sponsor of the local Ligue d’Or club ABC Fighters.
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