WHEN former Angolan hooper Victor Muzadi speaks about his playing career, intensity and passion fill his eyes. The same intensity and passion appear on his face when he discusses his post-playing profession. Having enjoyed an illustrious professional career, Muzadi’s dunks, layups and blocks caught the eye of many cameras on the continent and the global stage.
Banking on the content game
In a twist of fate, Muzadi, who first worked at a bank after hanging up his sneakers, later found his true calling – getting behind the camera. He has since captured many domestic and international sporting, lifestyle, and corporate events through his content company, Push LDA, based in Angola.
Muzadi was recently at the BAL playoffs and finals in South Africa’s capital, Tshwane, as part of the multitude of content creators covering the continental shindig. Speaking to The Big Tip Off, his voice hoarse after feeling the effects of the South African winter, Muzadi was able to find the words to express his delight at the new and improved continental tournament and how he wished it existed during his playing days.
“I wish this kind of platform was there in our era. It would have been great. People would know how we played, so I am happy that these young players have it now and that they are part of this story of African basketball,” said Muzadi, a two-time FIBA Africa Clubs Champions Cup winner. “It’s really cool to be involved as well and to be part of the emotion and vibe here.”
Muzadi says that as an athlete, his mind was always on matters related to the court, so he could sit and take in the excitement of being at a sporting event like the Olympics. Now, being behind a camera lens, it has taken on a whole different meaning.
“I have a crazy story. At last year’s Paris Olympics, I was there to shoot content. It was my first Olympics being on the other side, and not as an athlete. It was then that I understood what was going on in the media space because, as an athlete, your mind is on the game. Coaches, stats, videos and then you are back to your room,” said Muzadi, a two-time Olympian with Angola. “You don’t get to enjoy the other stuff to do with the Olympics, like the opening and closing ceremony. This time around, I stayed till the end of the Games. I saw things differently, from when I was an athlete. Today, I am like, ‘Wow they have a life outside of sports’. And I was able to capture that.”
Muzadi maintained his ties to basketball after retirement through 3X3, where the vision of creating content began to unfold. It was also where he realised that he had an eye for photography. It also hit him that being an employer sometimes meant adopting a hands-on approach when running his business.
“I am a 3X3 promoter, which is something I started six or seven years ago. I used to hire one of my friends to shoot for me, but he would deliver the content late. It became a problem to explain the situation to the event sponsor,” said Muzadi. “So I bought my own camera and started shooting content for myself… And everybody was like, ‘You are good at it.’
“I was also a commentator for SuperSport, and I got into audiovisual work while I was working for them. So that also opened my eyes to how content is created.”
It led to Muzadi becoming an ambassador for the photographic equipment company Canon. “When I opened my agency, which does photography, drone photography and video, one of my clients was impressed with the work we do. They told us we capture the soul of people and that they would pitch the idea of me becoming an influencer and ambassador for Canon because they did not have one in Angola,” said Muzadi. “So, I sent some pics I took, and from there, I got validated. This has been a great way for me and my team to tell stories.”
Muzadi the philanthropist
Not only is Muzadi a leader in his company, but he also serves as the general secretary of the Special Olympics in Angola, a challenging role. Helping people who need it the most should be easy, but Muzadi explains that he has had to push barriers.
“It’s tough. You want to do more, but there are limitations. You have to know how to pitch to sponsors for them to be part of the process,” said Muzadi. “The Special Olympics started four years ago in Angola. So it’s brand new. I work with my former teammate, Jean Jacques Conceicao, a Hall of Famer. It’s been a process. We have tried to implement new initiatives, push for legislation, and secure medical support.
“We are trying to show that through sport, people with disabilities can do more than what others think.”
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Continuing Angola’s dominance in the AfroBasket and club championships
In his heyday, Muzadi was part of Angola’s team that continued the Southern African nation’s dominance in African basketball. Harking to those glory days, Muzadi, a four-time AfroBasket winner, says the Angolan team of that time and its style of play resembled the celebrated Golden Warriors.
Angola was a star-studded team with names like Joaquim Gomes, Eduardo Mingas, Victor Carvalho, Miguel Lutonda, Olimpio Cipriano, and the up-and-coming Carlos Morais.
“It was a great run with those guys… Winning every AfroBasket during that era. My last AfroBasket was in 2007 in Angola, and I really enjoyed it,” said Muzadi. “I miss those days playing against some great teams. We had some good players like Victor Carvalho. He was Stephen Curry before Stephen Curry came on the scene. He is an assistant at Petro, and he still shoots the ball well, even today. Angola played like the Golden State of a few years ago… Live by the three, die by the three.”
Muzadi says the reason Angola stood head and shoulders above the rest in Africa was because of their preparation. “People don’t understand the volume of training we had. We prepared three to four months ahead of the AfroBasket… Sometimes outside the country. We even came here to South Africa, but the cold was too much for us,” said Muzadi.
His club career was also illustrious, bringing him 16 Angolan league titles and two continental club trophies. He says being part of any Angolan club, especially when travelling the continent, meant they bore the fury of opposition fans. It was also something that fuelled him and his teammates.
“Those were tough times – I remember when we went to the Central African Republic – as soon as we got to the venue, opposing fans threw things and insulted us, but we loved it,” said Muzadi. “Everybody hated us, but when we won, we received applause. People called us stone-cold assassins. We only celebrated when we got home because when we were away, we focused on the job.”
Muzadi’s playing career is a story of success. He is one of the few players to have stood on a podium with many winners’ medals. He has also maintained a similar level of excellence in his second career, capturing the hearts and minds of sports fans with his content.
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