AYOUB Nouhi did not need to look far for inspiration when he decided basketball would be his first love. The inspiration was in front of him in the form of his father – a former professional player.
Nouhi, like his father Hassan, has gone on to carve out a career of his own. He’s played on the 3X3 circuit, college basketball in the United States, and joined a professional team in his country of birth, Belgium.
The 25-year-old, now playing for FUS Rabat, current champion of the elite Division Excellence in Morocco, says he grew up watching his father, who was also his “first coach”.
“I started playing basketball because of my dad. He was a professional basketball player. I remember going to watch his games when I was as young as five years old. He is a big inspiration and a source of motivation. He was my first coach. My dad is the main reason I play basketball,” said Nouhi.
While Nouhi’s father laid the foundation, the 2017 U18 3X3 World Cup tournament in China set Ayoub up for an opportunity of a lifetime.
Nouhi led Belgium to victory in the competition and finished as tournament MVP. There was one more surprise! The tournament in China would be the gateway for then-17-year-old Nouhi to achieve his dream of playing college basketball in the United States.
“One of the coaches was watching, and he really liked my game. He asked me to come to the college (University of Texas at Arlington) for a visit. During that visit, I practiced with the team and got a feel for the environment,” said Nouhi. “The visit was great. They loved me and loved my game. It was awesome being there.”
Nouhi, who spent two years at Arlington, says the moment he received the news of a scholarship offer almost brought him to tears.
“Man! I remember it vividly. I was so, so happy. It had been my dream since I was a kid. I have always wanted to play college basketball. I almost cried when they told me they offered me a scholarship. It was a big accomplishment for me and it was the beginning of yet another chapter of my basketball story,” said Nouhi.
He described the exposure to basketball in the United States as “tough” and “intense”.
“At first, it was hard because the intensity of the practices and the workouts in America are things I had not prepared for. You wake up at 6 a.m. to get ready for conditioning practice. You have your breakfast and then class. After that, there is individual workout and class again, followed by team practice,” said Nouhi. “It’s intense, but I think it makes everybody mentally tough. That experience groomed both as a player and person.”
When COVID-19 hit, Nouhi decided to cut his college career short because of the uncertainty of the NCAA season. He joined his first professional team (Circus Brussels) in Belgium before heading to Morocco.
“I signed my first professional contract during the first year of COVID because we did not know if the college season would continue. It was a tough transition (joining the pros) because although I was used to a European style of play, I had adapted to the American way. Then I had to re-adjust to Europe play again,” said Nouhi. “It was definitely a good experience getting the opportunity to play against grown men in the game. It was a little physical, and I had to play smarter.
“In my second season with Brussels, I got a back injury, so I missed most of the season. After that, I felt I needed a change, and that’s when I had the opportunity to sign with AS Sale (in Morocco) last year. At the time, they were also competing in the Road To BAL. Unfortunately, we did not make it, but it was a great experience. I loved it. So, I decided to stay a little longer in Morocco.”
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Nouhi, who is now wearing the colours of FUS Rabat, has not let the second chance to make it to the Basketball Africa League (BAL) go to waste. He says the journey to the continental tournament was difficult.
“The first thing that comes to mind is that the Road To BAL is getting tougher each year. When I looked at it three years ago, the level was not that high, including that of the imports. I think we did not make it (with Sale) because we thought it would be easy,” said Nouhi, who put solid numbers in last year’s Road To BAL (11 points per game, 3.5 rebounds per game and 3.3 assists per game). “Last year’s qualifiers had players like Solo Diabate, Ater Majok and Zach Lofton, something which had not happened before. Thankfully, we (FUS) recruited well, and with players like Aliou (Diarra) and Jonathan (Jordan), it led to our success and we qualified for the BAL.”
Nouhi and FUS have had an impressive BAL debut and finished top of the Kalahari Conference in South Africa with a 3-1 record. They also made a strong statement with a win over Petro de Luanda on opening day in March. While the Moroccan club surprised many, Nouhi says their outstanding results boiled to their preparation.
“Honestly, we were happy, but we were not surprised. We worked hard for that moment (to beat Petro). Our win was seen as an upset by many because of Petro’s popularity but we were locked in and ready,” said Nouhi.
FUS have remained locked in during the playoffs in Kigali and caused yet another upset by humbling reigning champions Al Ahly (Egypt) on Friday. Speaking ahead of that game (against Al Ahly), Nouhi said they dotted their i’s and crossed the t’s for the seeding clash.
“Ahly won it last year. They need no introduction. But anything can happen in the BAL. We have a good chance because of our preparation. We have scouted them, so all that’s left is to go out there fight,” said Nouhi.
From an outsider’s perspective, FUS look like a serious contender for the BAL title, but do they believe they can bring a continental club trophy to Morocco since AS Sale did it in 2017?
“We have the same coach who won it that year (Said el Bouzidi). We have four or five players from that team. So we are a team with experience and a winning mentality. Everybody here wants to win,” concluded Nouhi.
